The Laro Standard

Our faithful pup scouts the globe, bringing back the best, the time tested, and the most truly inspired toys, clothing, & gifts for baby and mom...If Laro doesn't love it, we don't sell it. How does he choose?

Laro looks for products that are:

SAFE:

Your family's safety is our number one concern. All children's toys carried in our store meet the most stringent safety requirements, and all Laro Baby products are Lead-free, Phthalate-free, Paraben-free, and BPA-free. We work only with manufacturers who have demonstrated an active & ongoing passion for insuring the safety of their products. Read more about our Safety Commitment here:

TRIED AND TRUE:

Laro knows that "New" doesn't always mean "Better." Laro looks for products given the seal of approval by the people whose opinions really matter: Parents & Babies. These are products that have a record for quality over the long term, that have been tried & loved by mothers, grandmothers, and babies.

MUST-HAVE:

Laro knows that there are some things you just can't do without - and brings you the best & most versatile examples of those items. These products simply make life easier for Parents and Babies.

RESPONSIBLY PRODUCED:

Every little bit counts when it comes to caring for the planet & the people on it, and Laro finds vendors who are doing their part to make the world a better, stronger place tomorrow than it is today. Laro looks for manufacturers who support local economies, take steps to reduce their ecological footprint, and who are committee to avoiding animal testing.

INSPIRED:

Innovative, inspired designs for mom's and babies - these are products which bring something new to the table. Whether it's a multi-stage toy that grows with your child, a fun & practical new take on a sippy cup, or finally a fashion-forward line of nursing tops, Laro is always on the look-out for those "must have"items.